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UNBOX | CNY 2021 COLLECTION


Chinese New Year is a time for celebration! As friends and family reunite, food always takes centre stage. It wouldn’t be Chinese New Year without the constant chatters and the endless choir of munching in the background.

UNBOX presents three unique food curations so there'll never be a shortage of food to indulge in this Chinese New Year!
BENG CHAI HONG
餅仔巷

The concept behind BENG CHAI HONG, which translates into “Lil Confectioneries Alley”, is to bring delicious treats from different cities in Malaysia together.

Housed in our hand-drawn illustrated carriers are four mini old-school biscuit tins. Each contains individually sealed confectioneries by renowned bakeries from different cities; Ban Heang from Penang, Ching Han Guan from Ipoh, Kwong Wah Ais Kacang from Petaling Jaya & Wise Chef from Malacca.

The designs from each of the biscuit tins are inspired by old-school shop fronts featuring nostalgic signboards, mosaic tiles and window frames. These tins are reusable and can be repurposed to store ingredients like dried chillies, shrimps, ikan bilis or even to keep cutlery. Or for the adventurous, you can even bring it on a picnic as a carrier.
SPIN FOR LUCK LUCK
牛转钱坤

In the olden days, meat was considered a luxury that not everyone could afford. It was only served on special occasions. Today, Bak-Kwa is a popular Chinese New Year treat and a lavish gift to share with family and friends as a symbol of Prosperity and Good Luck.

SPIN FOR LUCK LUCK is dedicated to all Bak-Kwa lovers. UNBOX collaborates with BAK-OFF by Oloiya, to bring you 50 pieces of BBQ goodness with 10 delicious flavours to choose from. Can’t make up your mind on what to eat first? Let LUCK decide! We’ve designed a one-of-a-kind Fortune Wheel for you to have some fun and also help you decide on which to devour first.

Founded in 1970 by the late Mr Khue Chow Kong alongside his wife Mdm. Chin Keon Yock, Oloiya revolutionised the industry and has since positioned dried meat as a premium Chinese New Year gift. Oloiya's continuous success into the 1990's has earned them the title of King of Dried Meat under the management of Mr Khue's sons. The brand is now managed by the third generation and continues to innovate and offer unique products to suit modern taste. The BAK-OFF product line with its bold identity attracts the younger generation via new channels including social media and e-commerce. Get The Bak Off and enjoy some Bak-Kwa!

The vibrant wooden “brief-case” is designed with a handle, which makes repurposing it for storage very handy. Use it to store away toys or knick-knacks. It’s sturdiness also makes it suitable as a cool looking carrier. Perfect for secretly storing away Mahjong sets from the boss. Shhhh.....

  

TREASURE CABINET
全家补

The TREASURE CABINET is our modern take on a traditional mini herbal shop to nourish your closest family and friends. It comes with individually packed soups, along with additional exceptional ingredients, carefully selected and packaged in ceramic and glass jars. It even includes a double boil soup pot which can be used to boil the individual serving herbal soups 保你妈咪保你爹地保你姐妹保你兄弟. The Treasure Cabinet comes with an auspicious paper carrier.

In providing you with ingredients of the best quality, UNBOX collaborates with Chai Huat Hin. It was founded in 1972 by Mr Lim who was fondly known to regulars as the Smiling White Haired Uncle 开心果,白头老“. The business started off as a little street stall at the old Central Market and focused on trading dried seafood products and other oriental condiments and sauces.

Today, Chai Huat Hin continues to provide the very best and freshest ingredients through new and unique products. Keeping up with modern trends, the brand is also available digitally via CHH online which provides door-to-door delivery services.

This antique style wooden cabinet can be reused as a decorative shelf to store your treasured belongings and makes for an eye-catching cabinet anywhere in your home. 

 

We hope you enjoy our curations.

A Happy Chinese New Year to you!